Music Video Research - Example - Stay Awake

Example - Stay Awake

This is an abstract shot which adds to the theme of madness throughout the music video, as there is no real narrative, just a series of clips that give the impression of madness. The location of this shot looks to be in a wood which again is different to locations you would expect from the music genre. Another interesting point of this shot is the producer used rule of thirds.

Shows a shot of the main singer, Example, this is typical of music videos as we would expect to see lots of shots of the band or artist. We also see Example raise his hands up which gives the impression of power to the audience which could also be reflected in the song lyrics as he is talking about raising up the next generation. The letter E that he is standing next to is Examples logo which helps people recognise who he is, it is common to see the artists name or logo's flash up or be in the background of the artists own videos.

Here we see a lot of youths all jumping around in front of big speakers, this is an interesting shot because it shows both what we would usually expect to see from a dance track but also it is very different as they are not in a club. This is just one of a series of abstract locations that Example has chosen to give a club like atmosphere outside of a club.

The people in this shot are meant to be stereotypical image of of youth and young adults of today and the types of people who would listen to dance tracks. The setting is also a urban looking area, which again has been done to show the culture that we are in, of youths hanging about on the streets and generally messing around.

This shot is interesting as it really shows what Example was trying to achieve with this song and music video. In an interview Example mentions that this song is meant to reflect what the dance scene does to people or how it effects people (The interview will be at the bottom of this post). So this shot is showing the culture of drinking and just messing around and having a laugh with a group of friends, like what they would be doing if thy were in a club. Although this song does not have a narrative to the video, there is a message being shown through the song and through the video that in fact the dance scene is not a bad thing.

This is an interesting shot as it gives the impression of a love film with the way the girl is walking through the Field of flowers which could represent the love of some people of the dance music scene. Also it shows another location used. Showing that many locations can be used in dance music videos.

Interview with Example about the song:-

  

Music Video Research - Scooter - J'adore Hardcore

Scooter - J'adore Hardcore

I like this shot at the beginning of the music video because it is a low angle camera shot to show the two main dancers, that will be in this video throughout the song. This is very important to the music video as there is no real story line to this song, the video is just staged around these two dancers doing the shuffle in different Urban locations.

This is a close up shot of the male dancers feet, this is a very good shot because it lets the viewer see the foot work of the dance which is in time with the beat of the song. The lighting of this shot is also very cleaver using the key light to create a shadow of the dancer in shot behind, so even though the camera is focused on the feet the viewer is still able to see the movement of the rest of the dancer in the shadow.

This shot is the first generic shot we see in this video for a dance or hard style music video. This is taken during a performance by scooter in a club or at a festival. This is a long shot and you can just about see scooter. No visual effects would have been used in this shot as it already has the lights from inside the club that make this shot look different to the other shots in this video.

This is another shot from inside the club, however the camera pans across the audience that are jumping around which again is typical of this music genera. Again the use of the lights from the club adds to the shot.

I love this shot in the club as the camera is focused on the hands and in the background is scooter who is out of focus. I also like how the use of lights has been used again as it looks as if the lights are just lighting up scooter in this shot. All of this adds to the impression of a dance scene atmosphere.

Again this is a low angled camera shot showing the dancer, however what is very good about this shot is the fact that the dancer is all black suggesting that this has been filmed using just a back light and then put in front of this Urban skyscraper.

 This close up shot of the main singer, is what we would expect of any music video. However it cuts back and forth to other shots which keep in time with the beats in the song. What is also very clever about this shot is that as Scooter finishes his line the camera does a focus pull leaving him out of focus, which i think is a very good way of finishing a verse.

This shot shows another location that was used in this video, again giving an Urban impression. However this time the shot is very dark, black and white, this helps give the impression of a Urban side street which is were the dancers are.

This shot shows another generic of the dance genre music video, they tend to have hot girls dancing around, and the camera tends to pan up and down appealing to a more male audience.