Construction Post

Digipack

Today we looked at the Digipacks for the top 40 UK singles chart, we noticed that about 30-45% were just fonts and did not have any relevance to the artist. So i decided i wanted to give this a go so i downloaded a font of dafonts.com and attempted to create a similar look.

Below is an image of one of the Digipacks we looked at that shows the use of only a font.

I began by downloading two fonts of Dafont.com, Techno Hideo and Whoa!. I then simply added a black back ground and the added the words and changed the font. This is a very simple CD cover design but as we have seen while looking at other CD covers from the UK Top 40 i have found that some designs are like this such as the Flo Rida one and also David Guetta's CD covers. 

Bellow is a screen grab of me making the CD cover on Indesign. 

Here is the finished Cover:

I then went back on it because i was not to happy with it, so I went out and took lots of different pictures of different metals and used these as textures for my back ground. I went for a metal look because this give the front cover a more grimy feel to it. I also added a record label logo to it because this is generic of real digi-pack. 

Here is a screen shot of me while I am making the digi-pack, you can see how i used the texture as a good background for my CD cover and i believe that it looks a lot better than the plain black one i had earlier. You can also see that i had started to make my back cover which I used the fonts i downloaded again and found song names of the artist off google to put on the album. I also added the barcode, record company logo, copy right small print and website for the artist, which is generic to all digipacks according to my research. The back ground picture is a picture I took on the day of filming of one of my locations.   

Here is a screen shot of me making my CD design which I did on Indesign and then will import onto my digipack document. I used a software texture pack called riot gear for the back ground of the CD, i chose this texture because again it gives a grimy feel. I also used the same font that is on the CD cover to add some continuity to my digipack so a consumer can easily see that this CD comes from the digipack. I then used the 'type on a path tool' to add the copy right text around the edge of my CD. 

Poster

For my poster I used the photo of russell that i took during one of my shoots, I added it to the back ground of my poster and created a black border around it. Bellow is the picture I used for my poster.

 I then used a website called fontmeme.com to create a graffiti design with the artists name.

I then wanted to put this on the background wall in the picture I am using. To do this I opened the original picture in photoshop. 

I then added the graffiti design that I created and placed it on the wall. I then went to edit, transform and then skew. This made the graffiti look like it is part of the original picture because i could angle it to make it look like it was on the wall. I then set the blending mode for the graffiti layer as 'colour burn'. I then used the contrast tool to change the colour to a grimy looking colour. Once this had been done I saved the image as a JPEG. I then opened the image with Indesign and put a black border round the outside. 

I downloaded the HMV font that is called 'Arial Rounded MT Bold'. Once this font had installed i created the hmv logo and used the typical white or pink font colour. I also went on t

The internet and got the hmv dog, i did all of this because I am trying to accurately represent a hmv music poster. I finally added in my digi-pack front cover design to the corner and rotated it a little.   

Final Film

I started off by watching all my footage of the shoots, and deleting the rubbish shots were my actors were laughing or getting the lines wrong. All though i deleted the clips i kept them in the "Trash Can" just in case i needed to get the clips back.

While watching the clips i began to think about what order i would use the clips in my final film. I looked back at my story board and used this to help put the clips in order. I then began importing the clips into Final Cut Pro and also the audio track of the song. I could then begin the editing.

   Once all my footage was in the right order and cut down to size, i made sure the clips of lip syncing was in order with the audio. But I still was not happy with my film, this was because i felt it did not look grungy enough for my genera and so i began to try out with different filters. In the end i decided to use the "mojo" filter because i felt that this just added to my film giving it that grimy look. 

A Problem i found with adding a filter to my whole project was that it took ages to render. I was waiting about 50 minuets for Final Cut to render my footage with the mojo effect. 

I also had a problem with one of my clips were the camera was at an angle and so I rotated the clip and then added in a letter box to the top and bottom of the film to cover the edges, this then made the clip look like it had been filmed at the right angle.