Music Video Research - Bad Meets Evil - Fast Lane

Bad Meets Evil - Fast Lane

In the first few shots we see the use of focus pull and depth of field which i think works very well with the song. It is also edited very quickly to keep in time with the song which is to come. This is very generic of a rap song as usually it is very fast paced and so the edits reflect this in the music videos. Also the objects that the camera focus on are very industrial, which again is typical of a rap video as  most go for a grimy industrial look, which usually reflects on the issues raised in the raps.

Here we see another video that has reference to the artist during the video as right at the start of this music video we can see Bad Meets Evil fly onto the screen with animated words. Although this is not general of rap videos, it is seen a lot in many music videos across all genera's (as seen in Examples - Stay Awake). 

This music video is very different to a lot i have seen as some of the lines from the song are animated to come on the video in a comical fashion, which although seems strange for a rap song adds to the effect of the song as they can animate some of the lines which wouldn't be able to otherwise. I have never seen this done in a music video before but i think its worked well.

Here we see a low camera angle showing. This shows the artist being powerful and is used a lot in raping music videos. This angle is used a lot thought this music video and the camera never uses a high angle shot so the artist is always looking down at the viewer.

Here we can see that the location of this music video is set in a abandonment looking warehouse. However it looks like the artists are acting in front of a green screen and its only pictures in the background, this is use full as it would have made it easier for them to add all the animations over the top and so works well in this music video. 

This shot is all animated apart from Bad Meets Evil, which i think is a cool effect and is also very original especially in the rap music videos. Also the O in the word gallon i made to look like a speedometer of a car which i think is very clever idea, all the way through this video the wording and animation relates to the rap itself. The car is very important in this shot because generically in rap music videos there are nice cars in them or low rollers and so although its animated the theme is still kept.

All the righting in the video is all done in a hip-hop font, which adds to the genre of this music video as there are lots of word written in a sort-of graffiti style writing which goes with the style and theme of the song.

This shot is again showing how the artists use their logos in music videos as that is a E inside of a B, standing for Bad Meets Evil. Also the clothes the artists wear during the music video is typical of that of a rap genera as they wear hoodies and baseball caps and also wear jewelry (lots of bling).


Behind the scene of Fast Lane:-

I watched this video and found it very help-full because they describe how and why they made this music video, it has got me thinking about how i want to produce my music video and how i need to plan it very carefully and chose my location with care. I have also found it interesting because this is rely the first time iv spent some time watching how a music video is made and how much detail there needs to be to come out with a good looking music video.